Another typical German Christmas tradition we usually see during the holiday season are the commercials. Using special themes that connect Christmas with family and love, store chains produce scenes that bring family and friends together, following the events that happened during the year as well as basing some of them on personal experiences of people working there.
Two commercials come to mind that were televised during the holiday season, both of whom focused on the theme of forgiveness. Forgiveness of the sins committed against family, friends and even mankind. Forgiveness which means starting over again and mending the ties that were ripped apart because of war and conflict that didn’t need to happen but it did. Forgiveness which means loving again.
In the first holiday commercial, forgiveness meant reestablishing a bond between a parent and a child. In this one, produced by the German grocery chain Penny, the mother seeks out to her daughter, years after they had a fall-out during the daughter’s pregnancy. The mother’s journey was like a walk in the woods- meeting obstacles that were as painful as it was recalling the memories of the two together. The end result is not what is expected except that they both came home:
In the second commercial, the scene took place in the future, where artificial intelligence invaded mankind and chased the humans away into forests and other dugouts. While the three-legged machines looked for other natural life forms- most likely to kill off, one of the robots discovered the holiday the humans had been celebrating after coming across first a poster of a show entitled “Wonderful Christmas” and then a Christmas tree and pieced together how the celebration took shape. While reenacting the scene with manequins didn’t function, the robot sought human life to better understand their life, taking with it, the Christmas star to give to the family that it found. In the end, the grocery chain Edeka offered the viewers a glimpse of how two groups can come together:
While the theme forgiveness was clearly in connection with events that have unfolded since US President Donald Trump took office in January 2017- name any conflict, because he had his hand in the apple pie- it showed how conflicts can permanently damage a relationship in ways the parties cannot comprehend until years later, when it is all too late. When Siegmar Gabriel, Germany’s foreign minster mentioned in an interview that Germany was breaking off ties with the US on foreign policy, it had to do with conflicts between both countries on virtually everything, combined with accusations (mostly were considered fake) and the unwillingness to compromise. The damage has, according to Gabriel, become irreversible that it may be impossible to mend ties, even after Trump leaves office. Other countries have also expressed concern that America will be so isolated that it will become something like in the commercials above. But perhaps this wake-up call is needed in order to come to terms and realize that we need to work together and forget about our egos or even our nostalgia.
Maybe by looking at the commercials we can come to terms and try and forgive, regardless of how long it takes. <3
Author’s Note: Due to illness and other stresses because of non-column commitments, I am playing catch-up on this series in hopes that the Christmas market series will be finished by mid-January. I have compliled two other genres which you can see in the WordPress version of the Flensburg Files. Just click on the names and you will be there in no time. Enjoy the author’s pics and stay tuned for the author’s travels which you should consider traveling to next Christmas. 🙂