Black Friday- The Start of Christmas Shopping
Thanksgiving in America: A day of giving thanks. A day of spending time with family and friends. A day of feasting on turkey, stuffing and the like and watching football. A day to go shopping.
Not quite. Thanksgiving is the the day before the start of the Christmas Shopping season, the day that is called Black Friday, because that is where many retailers provide the best deals for people to go shopping, so much that many of them would line up in front of the stores for hours until the doors open and people get what they are looking for. But aside the fact that we finished celebrating our 150th Thanksgiving (President Abraham Lincoln declared the day a national holiday in lieu of the Gettysburg Address in 1863) plus the fact that the holiday is being shared with the Jewish holiday Haunakah this year, a first in at least two generations, this year’s Thanksgiving will go down in history as the holiday where people stood up to the retailers and said “No!” to shopping on that day.
While there had been a trend going in the last couple of years, where stores open in the evening of Thanksgiving, many of them, most notably Target and Wal-mart, plus some malls in America tried to open during the afternoon of this sacred holiday, at the dismay of many who just want to celebrate with friends and family. This trend goes away from the tradition I was used to, when growing up: where Black Friday started at 9:00am, in some cases (albeit a bit extreme), 6:00am.
Many people in other countries could not believe it. Some are of the assumption that it is typically American to consume around the clock. If that was the case, this whole world would be covered in plastic, and we would become the scapegoat. But deep down, the majority of Americans have stood up to the corporates, saying no to working or even shopping on Thanksgiving. Many of them look at us expats as examples and are envious. In Germany, despite having one Sunday open for shopping per month, all stores are closed on Sundays AND holidays, both religious as well as national. We close on the day of German Reunification (3 October), Pentecost weekend, Good Friday through Easter Monday, Epiphany and even on religious holidays in places like Bavaria, Saarland and Saxony Anhalt. This is just to name a good few. And there is a reason: we tend to use these days as the day of rest, going by the book in accordance to Genesis. These are the days where streets like this one above are empty. It is unlikely that stores would be open on these days and the streets would be filled to the brim, because many of us want to spend time with family and friends, grilling food and feasting on what is typical for these holidays.
And that is why, despite attempts of the German government to provide exceptions to the rule, that we intend to keep our holidays and put the stores in check, forcing them to respect the wishes of the customers. This has resulted in Americans embracing the European culture in that aspect, for despite having 11 holidays where there is no work and the stores are closed (at least many), they really don’t have much time to spend except at the computer desk or on the road. If we end up flocking into stores like the one below, only the corporates will be happy because of the profits, but not the Americans.
And this takes us back to Thanksgiving and Black Friday, with a bit request to the corporates. Despite your attempts to keep your business running and increase profits, you are actually losing your customers in the long run, because you do not listen to them. Perhaps you should take a look at the holidays and their true meaning. Look at what other countries are doing and how they have profited from them. Adapt to the needs of the customer. Sometimes just returning to the old tradition of having Black Friday beginning at 9:00am helps a great deal, instead of having stores open on Thanksgiving or any day. Holidays are meant to be the Day of Rest. The Day of Celebration. The Day for Family and Friends. So before the next holiday comes along, why don’t you think about that and make the changes that satisfy everyone?
For those who want to know more about Thanksgiving, a link is provided here.